Product image specs differ just enough between marketplaces to cause rejected uploads and wasted reshoots. This cheat sheet collects the 2026 image size, format, and background rules for Amazon, Temu, TikTok Shop, and Shopify in one place, so you can prep a master image once and export to each platform’s spec.
Quick-reference comparison
| Platform | Min resolution | Recommended | Ratio | Format | Background (main) | Max images | Max file |
|---|---|---|---|---|---|---|---|
| Amazon | 1,000 px (longest side) | 2,000 px+ | 1:1 | JPEG, PNG, TIFF, GIF | Pure white RGB 255,255,255 | 9 (1+8) | 10 MB |
| Temu | 800 × 800 px floor | 1,600 px+ (longest side) | 1:1 (3:4/4:5 apparel) | JPG, JPEG, PNG | Pure white RGB 255,255,255 | 3 min to publish; up to 10 | ~3 MB |
| TikTok Shop | 600 × 600 px (hard floor) | 800–1,000 px+ | 1:1 | JPEG, PNG | Clean white/neutral | 9 (5+ for “excellent” tag) | 5 MB |
| Shopify | 800 × 800 px (for zoom) | 2,048 × 2,048 px | 1:1 (or 4:5 portrait) | PNG (best), JPEG, WebP, more | Your brand’s choice | Theme-dependent | 20 MB |
Always confirm current limits in each seller center — platforms adjust specs without notice.
Amazon
- Main image: pure white background (RGB 255, 255, 255), product fills ~85% of frame, no text/logos/watermarks.
- Resolution: at least 1,000 px on the longest side to enable zoom; 2,000 px+ recommended.
- Format: JPEG preferred; PNG, TIFF, and non-animated GIF accepted. RGB color mode (CMYK rejected).
- Count: up to 9 images per listing.
- File naming: include the product identifier (ASIN/UPC/EAN) and a variant code, e.g.
B000123456.MAIN.jpg.
See the full Amazon product image requirements 2026 checklist for rejection fixes.
Temu
- Main image: pure white background, product centered and filling most of the frame, no props/text/logo.
- Resolution: 800 × 800 px keeps an upload from being blocked; 1,600 px or higher on the longest side is recommended because Temu auto-enhances new listings.
- Format: JPG, JPEG, or PNG.
- Count: minimum 3 to publish, up to 9–10 secondary slots.
- Watch-outs: no promotional text, no competitor platform logos in frame, one SKU per image.
TikTok Shop
- First image: clean white or neutral background, no graphics/stickers/text/logo, product fills ≥80% of frame.
- Resolution: 600 × 600 px is the hard floor (rejected below); 800 × 800 or 1,000 × 1,000 recommended.
- Format: JPEG or PNG, under 5 MB each.
- Count: up to 9 images; at least 5 earns the “excellent” listing tag in some regions.
- Video: one per listing, 9:16 vertical, 15–60s best, 1,080 × 1,920 recommended.
Full detail in our Temu and TikTok Shop image requirements guide.
Shopify
- Resolution: up to 5,000 × 5,000 px; square product images display best at 2,048 × 2,048 px.
- Zoom: images must be larger than 800 × 800 px to enable zoom.
- Format: PNG is best, then JPEG; WebP, HEIC, and others are accepted and auto-served in the best format.
- File size: under 20 MB upload cap; aim for ~300 KB per product photo for fast loading.
- Background: your choice — Shopify has no white-background mandate, so match your brand.
The master-once, export-everywhere workflow
- Shoot or generate one accurate master photo of the product on a clean background.
- Make a compliant white-background version for Amazon, Temu, and TikTok Shop mains (all want pure white, 1:1, 1,000 px+).
- Derive scene/lifestyle variants from the same isolated product for secondary slots and social.
- Export to each platform’s spec from the table above — adjust only resolution, ratio, and count.
AI product photography fits this workflow naturally: generate the white main from one source photo, then produce lifestyle and infographic variants without a reshoot. Our AI product photography guide for 2026 covers the pipeline end to end.
Frequently asked questions
What size should a product image be for e-commerce? It depends on the platform: Amazon wants 1,000 px+ (2,000 px recommended), Temu 1,600 px+ on the longest side, TikTok Shop 800–1,000 px, and Shopify 2,048 × 2,048 px square. A 1,000 px+ white 1:1 master covers the strictest marketplaces.
Which format is best for product images? JPEG is the safest cross-platform default; PNG is best when you need lossless quality or transparency. Shopify prefers PNG, Amazon prefers JPEG.
Do all marketplaces require a white background? Amazon, Temu, and TikTok Shop require a clean white or neutral main image. Shopify does not mandate white — match your brand instead.
How many product images should I upload? Amazon and TikTok Shop allow up to 9; Temu needs at least 3 to publish (up to 10); Shopify depends on your theme. More high-quality images generally outperform fewer.
Conclusion
Most rejections come from mismatched size, format, or background — not from bad photography. Keep this cheat sheet handy, build one accurate master image, and export to each platform’s spec. For marketplaces with strict white-background rules, an AI workflow lets you generate the compliant main and the lifestyle variants from a single source photo.